摘要
This course explores sustainability from
the perspective of a multi-national corporation. We will provide a number of
exemplars in various industries to show how they have applied sustainability
tools to their businesses.
There will be publicly-traded companies, and so there will be links provided to
various forms of information for you to compare and contrast as we move through
the semester.
Information will be presented from academic research, white papers published by
respected scholars and experts, and the actual disclosures of major
multi-national companies.
Sustainability officers and other sustainability professionals will serve as
guest speakers throughout the class.
The case studies are utilized to provide a participative and realistic forum
that enables students to learn about sustainability while also developing the
skills to use the information.
#英語授課(EMI,English as a Medium
Instruction)
課程目標
Understand the business case for corporate sustainability, including sustainability as a driver of strategy, innovation and profit
Focus on making sustainability part of the corporate fabric – its mission and vision - and not a separate silo within the corporation
Develop skills using your sustainability knowledge by actually participating in the development of a sustainability management system for a virtual corporation
Experience the need to address stakeholder interests, including government, NGOs and trade associations, while balancing between all three responsibilities involved in sustainability (economic, environmental, and social)
Develop competencies that will enable you to contribute to a sustainability management system, including metrics and reporting, accountability and transparency
Understand the importance of marketing, stewardship and product design; supply chain management; and internal and external communication
See how perspectives on sustainability vary across the globe with the participation of our distance learners
Develop critical writing skills including citation referencing that will prepare you for scholarly writing
授課教師:簡均宇老師 Prof. Chun-Yu Chien
Prof. Chien is currently an associate professor in the Department of Business Administration and got Ph. D. program in Department of Business Aministration, Asia University. Her mian research fields are strategy, innovation management, marketing, and sustainable management.